As American’s when we hear people complain about McDonalds, we do not get offended. In fact, we may be inclined to agree with them. As a Filipino, the same cannot be said when someone says ANYTHING negative about Jollibee.
Let’s start with the facts. Jollibee is LOVED by majority of people who have tried it. Social Media is filled with people who document their first bite (like Benny Blanco did) and they faces light up with joy. With so many loving Jollibee, here is just a few reasons people have taken offense with Benny Blanco.
The video that started it all:
The reaction to Benny Blanco’s opinion on Jollibee food is likely due to a few reasons. Jollibee is a beloved fast-food chain in the Philippines, and it holds cultural significance as a symbol of Filipino pride, especially as it expands globally. When Blanco, a well-known American record producer, shared his negative review of Jollibee’s offerings, it struck a chord with many Filipinos. His initial comments, which were quite harsh and included phrases like “tastes like butt,” were seen as disrespectful by some, leading to a significant online backlash. As a country and people who have been under Spanish, Japanese, and American rule all thru most of history while majority of people are living below the poverty line; it is natural that cultures and traditions get crossed up.
The rich tapestry of Filipino cuisine has been shaped by a blend of indigenous, Chinese, Spanish, and American influences. Here’s a brief overview:
Indigenous Influences: The original Austronesian inhabitants introduced techniques in aquaculture and agriculture, with rice being a staple and symbol of wealth¹.
Chinese Influences: Trade with China brought soy sauce, noodles, and the concept of the egg roll, which evolved into the Filipino lumpia¹³.
Spanish Influences: Over 333 years of colonial rule, the Spanish introduced meats, dairy, and various seasonings, as well as the concept of fiestas and the dishes associated with them¹.
American Influences: The American period introduced canned goods and a taste for convenience foods¹.
Each wave of influence enriched Filipino cuisine, creating a unique culinary identity that reflects the nation’s diverse history and cultural heritage.
All in all to say…that is why we have Chicken and Spaghetti has a combination.
Blanco’s subsequent review, which was more favorable, may have been an attempt to address the controversy and show respect for Filipino cuisine. However, the incident highlights how food can be a sensitive topic, as it’s closely tied to national identity and pride. For many people, especially those from cultures with strong culinary traditions, food is more than just sustenance; it’s a part of who they are. Criticism of their traditional dishes can sometimes be perceived as criticism of their culture or themselves.
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