Japan is a country where opposites become one. In Japan, the past and present live side by side and the old and the new are combined and even coexist. This blending of contrast is most evident in the many festivals that shower Japan year round. Festivals come in many shapes and size but for the most part they are colorful, energetic, and full of tradition. Better known as matsuri, these festivals take place at various times of the year and year-round. They offer both locals and tourist alike an opportunity to witness firsthand Japan’s deep rooted customs and traditions all while also enjoying food, music, fashion, and modern entertainment.

Japanese festivals bring a certain level of romance to your life, but they are not just for tradition lovers. Festivals are picture perfect, Instagrammable and interactive. You can come as a tourist or you can completely participate, it’s all on you. You can wear yukata (summer kimono), try festival street foods like takoyaki octopus balls or kakigori shaved ice, and dance along with locals. Festivals often include modern music, cosplay, and performances, giving them a cool twist.

Many festivals are free to attend and easy to find if you’re traveling in Japan, especially during summer. No matter if you are just a traveler passing by, someone curious about Japanese culture or a local; festivals are the perfect window into the spirit of Japan.

What Are Matsuri?

Think of a Matsuri as this awesome traditional Japanese festival that is connected to Shinto shrines or Buddhist temples. From the earlies days of Japan, Matsuri’s have been a staple of the community. Originally started as a way for the community to petition for various requests such as good harvests, health, and protection from disasters. Today, Matsuri’s have turned into huge public celebrations with street parades, glowing lanterns, food stalls, dance performances, and fireworks. They are quite festive with a mix of old and new and are incredible to witness in person.

Note:  Each region in Japan has its own special Matsuri, so no matter where you go, you will get a totally different experience turning into a treasure hunt for unique festivals!

Top Festivals to Experience

1. Gion Matsuri (Kyoto, July)
A very popular festival in Japan, Gion Matsuri is not a just a day or weekend festival but the whole month!  During the month of July Gion Matsuri is highlighted by a grand parade of massive wooden floats, beautifully decorated and being pulled through the history streets Kyoto historic streets. Gion Matsuri is a mix of elegance, energy, and tradition.

2. Awa Odori (Tokushima, August)
If you are looking for a festival that is pure fun, Awa Odori is the one you must attend. Countless groups of dancers of all ages and backgrounds perform lively traditional steps all wearing colorful yukata robes. The participants are great but at Awa Odori, it is the crowds that make it memorable as they often join in making it feel more like a party than a performance.

3. Sapporo Snow Festival (Hokkaido, February)
If you are looking for a festival that’s cold and brings that winter magic alive, head north of Japan to Hokkaido. From anime characters, ice sculptures and everything in between, the Sapporo Snow festival showcase is sure that have something of interest for everyone. At night, the displays are lit up creating a winter wonderland for that perfect social medial post.

4. Nebuta Matsuri (Aomori, August)
This festival is a sight to behold. The Nebuta Matsuri festival is known for its vibrant and impressive illuminated floats. These colossal floats are shaped like warriors and mythical creatures, illuminating the streets casting a warm glow throughout the city. The hypnotic beats of taiko drums will echoing through the night, followed by the graceful movements of dancers who move to the music.

5. Tanabata (Nationwide, July/August)
The Tanabata festival is basically the story of your next favorite anime. Tanabata is based on a romantic legend of two star crossed lovers. Locals and tourist celebrate Tanabata by writing wishes on paper and hanging them on bamboo branches making for some beautiful decorations that are Instagram ready and stunning. When partaking in in cities like Sendai, you will be with surrounded by thousands of streamers that turn the streets into a rainbow.

Final Thoughts

Japanese festivals are more than just events. A festival is filled with experiences that connect you to centuries of culture while letting you enjoy the fun side of Japan today. Whether you’re into history, street food, photography, or just having a good time with friends, there’s a matsuri waiting for you.

If you’re planning a trip to Japan, make sure at least one festival is on your itinerary. You won’t forget it.